The Premium represents the top of the Phillipson bamboo rod line. The catalogs describe it as: “Perfect action, perfect balance, extreme sensitivity and tremendous power for every ounce of weight.”
This 8 1/2′, 5oz Phillipson Premium is in Excellent+, hardly-fished condition. All sections are full length and straight. Hard drawn 18% nickel silver ferrules are bright and separate with a loud pop. It still maintains a beautiful coat of varnish for a 60 year old rod. The black anodized aluminum reel seat has some slight wear on the base, but is in great condition overall. The Phillipson “patent pending” elliptical grip is clean and bright with no ridging. Wrapped with pure black silk thread tipped with gold and black. Comes with original orange cloth bag, aluminum tube (replacement neck & cap) with partial label (95%).
The 1952 Catalog (pictured below) shows the Phillipson Premium 8 1/2′ – 5oz as one of eight models offered that year. Also available in 7′, 7.5′, 8′, 8.5′ DFS, 9′, 9′-6oz and 9.5′ lengths.
PHILLIPSON ADVERTISING IN THE EARLY 1950’S
Phillipson Rod and Tackle Co. ads in the early 1950’s followed a similar format the previous era, however there was one major change… The reel seats on the illustrated rods show the change from plastic to the “new all-metal ‘no-rock’ locking type reel seat”. This is also evidenced in the 1950 Catalog where 3 grades (Premium, Paramount and Powr Pakt) are listed with new aluminum reel seats.
This phase also represents a significant transition in rod design for Phillipson. With the weight savings derived from the reel seat swap, Bill Phillipson was able to add more power to the rods for the same overall weight. The earlier rods with plastic reel seats possess thinner tapers, whereas rods with the aluminum reel seats have enhanced swells in the butt section for added power.
Early 1950’s ads list the Phillipson address as High Street, Denver, Colorado.