WRIGHT & MCGILL ADVERTISING IN THE EARLY 1950’S
In the early 50’s, Wright & McGill changed the style of their advertising to reflect the more diversified product portfolio. They also began to tell a story of the Granger heritage with the slogan, “for 40 years the World’s Best!”
The first ad in 1950 follows the same format as the 1950 W&M Catalog where each grade was listed along with the available lengths and prices (although the Stream & Lake grade was left out.)
Later in 1950, Wright & McGill created a large number of skyscraper ads in the same format so they could occupy a consistent space in a wide variety of sporting publications.
Advertising for 1951 followed a similar skyscraper format with the addition of the 1951 Catalog pictured along the bottom.
Interestingly, there was a single ad from 1951 that saw the return of actor Dennis Morgan as a spokesperson for W&M Fishing Tackle. Mr. Morgan graced the cover of earlier Granger Rods catalogs from 1947, 1948 and 1949.
All 1950 & 1951 ads show the W&M address as Capitol Hill Station, Denver Colo.