GOODWIN GRANGER ADVERTISING IN THE 5TH ERA WITH PATENTED REEL SEAT (1938 – 1942)
Goodwin Granger advertisements of the late 5th Era are 2x – 3x larger than their predecessors and were also produced in just one color (black). The headlines in these ads tend to focus on the inherent VALUE of Granger Rods.
The first ads in 1938 highlight the “Granger Patented Locking Screw Reel Seat”.
In March of 1939, the ads describe another “NEW CATALOG”. This is the 1939 Catalog with the SILVER cover. Two years later, Granger released the 1941 Catalog with the YELLOW cover.
All ads list “GOODWIN GRANGER CO.” as the business entity and the address is consistent at Grant Street, Denver, Colo.
You might notice that a different street number was assigned to each publication on all Granger ads. This was done to accurately track the responses for the same ad across different publications.
All ads shown here were scanned directly from their original publications.
