GOODWIN GRANGER ADVERTISING IN THE 4TH ERA (1930 – 1933)
Goodwin Granger advertisements of the 4th Era reflect a change in style and format. The earliest ads from 1930—and supported by the 1931 Goodwin Granger Catalog—introduce radical changes to the names of the Granger grades. The Denver Special and Colorado Special were replaced with simply a “Special”, The Goodwin Rod was renamed the “Favorite”, The Granger Rod was renamed the “DeLuxe”, and the former Tournament Grade became known as the “Premier”.
Ads from 1931 introduced a new writing style that describes how “YOU”—the buyer—will get the most out of “YOUR” Granger Rod. Prices range from $10 to $55 for a Premier Tournament Rod.
Ads from 1932 are the first of the smaller size—likely to save on cost. These ads also reflect a change in design style from previous ads. As far as we can tell, these are the firsts ad that use illustrations of people that a viewer may identify with.
To date, we have found no ads from 1933. The reason for this remains unclear.
All ads list “GOODWIN GRANGER COMPANY” as the business entity and the address is consistent at Grant St, Denver, Colo.
You might notice that a different street number was assigned to each publication on all Granger ads. This was done to accurately track the responses for the same ad across different publications.
All ads shown here were scanned directly from their original publications.
