WRIGHT & MCGILL ADVERTISING IN THE LATE 1940’S
Wright & McGill began to advertise their newly-acquired Granger Rods beginning in August of 1947. This first Ad (Outdoor Life) states that rods will be “SOON AVAILABLE in Limited Quantities”. Evidence suggests that rods were finally available in “late 1947” corresponding with the release of the 1947 W&M Granger Rods Catalog.
This was followed in September 1947 (Field & Stream) with the tagline: “The ONE ROD Most Fishermen Aspire to Own”.
Both 1947 Ads show the W&M address as Forest Drive at Grant, Denver Colorado.
We believe that in 1948, Wright & McGill chose to spend it’s advertising dollars on Eagle Claw Hooks and W&M Lures as we have yet to discover any specific ads for Granger Rods.
1949 saw the reemergence of advertising dedicated specifically to Granger Rods with tall, 2-color tower ads. The 1949 W&M Catalog (“booklet”) is pictured on the bottom featuring actor Dennis Morgan. The W&M address is now changed to Capital Hill Station, Denver, Colorado.