Transitional (cross-over) W&M “Favorite” 9660 in Excellent +, all original condition. This rod is nearly perfect and has been extremely well taken care of. This 9660 Favorite has 2 full length tips, Western (reverse half-wells) cork grip, perfection chromium plated pear shape tip-top, German nickel silver ferrules, hardened steel guides and patented W&M Granger up-locking nickel silver reel seat with extremely clear stamping (April 12th, 1938, Pat.No.2.114.107. MADE By WRIGHT & MCGILL ROD CO., DENVER, COLO. U.S.A.).The varnish is original and is nearly flawless. Wrapped in black & white jasper tipped in gold along with a full compliment of gold intermediate wraps. Comes with original tan bag and original W&M aluminum tube (no label).
This particular rod is a Transitional rod that used components from the Goodwin era. Goodwin Granger ferrules have thin scribe lines or bands. Wright & McGill ferrules had wider scribe lines. This Favorite also contains 6 gold trim wraps and the “Granger Favorite” stamp reads away from the grip. There is no Wright & McGill stamp.
The 1947 Catalog (pictured below) shows the Wright & McGill Granger Favorite 9660 as one of eight models offered that year. Also available were models 7633, 8040, 8642, 9050, and 9053 as well as TF9052 and TF9053 Tournament models.
ABOUT THE GRANGER FAVORITE
“The Granger Favorite is a beautifully balanced rod, with quick action, sensitiveness, and power. This rod is one of our most popular models, and although moderately priced, is definitely in the ‘high grade’ class, and measures up to the exacting standards of performance. It will meet the approval of any fisherman who knows and appreciates a really good fly rod.”
The Favorite (formerly The Goodwin Rod) was one of Granger’s most popular grades given its classic appearance and moderate price point—at $25, it was half the cost of the top-of-the-line ($50) Premier.
Goodwin Granger Favorite rods of the 4th Era were available in 7 1/2′ to 10′ lengths (3 oz. to 6.5oz.) and priced at $25. Tournament models were available in 9 and 9.5′ lengths. Each was outfitted with a sliding band reel seat with “GRANGER FAVORITE” inscribed between two knurled bands. Grips were Coke Bottle shaped. Windings consisted of black & white jasper tipped in gold with full intermediate wraps.*
Changes to the Favorite grade in the 5th Era included the new uplocking reel seat and a Western (Reverse Half-wells) style grip.
Production of the Goodwin Granger Favorite grade lasted until the company closed its doors during WWII in 1941.
Wright & McGill Rod Co. purchased Granger Rods in 1946 and resumed production of the Favorite grade beginning with the 1947 Catalog. It was offered in 7.5′ to 9.5′ lengths (3.75 oz. to 6.0oz.) and priced at $50. Interestingly, the 1947 W&M Catalog also shows two 9′ Tournament models offered in the Favorite grade. The Favorite grade was offered for sale until the last W&M bamboo rods were listed in the 1953 Catalog.
The Favorite is listed as a “High Grade” rod constructed with A-Grade cane matched from different culms.
The Favorite is the only grade in the Wright & McGill lineup to offer full intermediate wraps.* This unique trait gives these rods a timeless, classic appearance… and many Granger collectors consider this grade their “Favorite”.
*Prior to the introduction of the Favorite grade, predecessors with full intermediate wraps included the 1st Era Deluxe grade and 2nd & 3rd Era Goodwin Rod.
WRIGHT & MCGILL ADVERTISING IN THE LATE 1940’S
Wright & McGill began to advertise their newly-acquired Granger Rods beginning in August of 1947. This first Ad (Outdoor Life) states that rods will be “SOON AVAILABLE in Limited Quantities”. Evidence suggests that rods were finally available in “late 1947” corresponding with the release of the 1947 W&M Granger Rods Catalog.
This was followed in September 1947 (Field & Stream) with the tagline: “The ONE ROD Most Fishermen Aspire to Own”.
Both 1947 Ads show the W&M address as Forest Drive at Grant, Denver Colorado.
We believe that in 1948, Wright & McGill chose to spend it’s advertising dollars on Eagle Claw Hooks and W&M Lures as we have yet to discover any specific ads for Granger Rods.
1949 saw the reemergence of advertising dedicated specifically to Granger Rods with tall, 2-color tower ads. The 1949 W&M Catalog (“booklet”) is pictured on the bottom featuring actor Dennis Morgan. The W&M address is now changed to Capital Hill Station, Denver, Colorado.