The Premium represents the top of the Phillipson bamboo rod line. The catalogs describe it as: “Perfect action, perfect balance, extreme sensitivity and tremendous power for every ounce of weight.”
This 7′ 3oz Phillipson Premium is a very early Phillipson rod. Markings on the shaft include: “98 7-3 HEH”. (The “98” likely identifies the rod wrapper.) Butt section and single tip are both full length. Phillipson patented elliptical cork grip is in excellent condition. Brown plastic locking reel seat with anodized metal threads in excellent condition. Hard drawn 18% nickel silver ferrules. Original varnish. Wrapped simply with pure black silk thread tipped in gold. Top guide wrap on the butt section h a poor varnish overcoat and should be redone. Non-original bag and NOS Phillipson gold tube.
The 1947 -1948 Catalog (pictured below) shows the Phillipson Premium 7′ – 3oz as one of six models offered that year. Also available in 7.5′, 8′, 8.5′, 9′ and 9′-6.25oz lengths.
PHILLIPSON ADVERTISING IN THE LATE 1940’S
Phillipson Rod and Tackle Co. began to advertise beginning in April of 1947. This first ad appeared in Field & Stream magazine and states that rods are “NOW AVAILABLE”. It listed three “Exclusive Features” that sets their rods apart: Natural Grip (often referred to now as the “Hammer Handle”), Neverbreak Glue Joints (considered “waterproof” from the Resorcenol Glue), and Personal Craftsmanship (built by expert casters). The 1947 -1948 Catalog is pictured at the bottom and was offered for FREE upon request.
Gart Bros. Sporting Goods was an early distribution partner for Phillipson Rods and even advertised their availability in April 1947—the same time Phillipson began advertising.
1947 and 1948 ads show the Phillipson address as East 27th Ave, Denver Colorado, and then in 1949 the address changed to High Street, Denver, Colorado.