Goodwin Granger Premier 9043 08
Goodwin Granger Premier 9043 01
Goodwin Granger Premier 9043 09
Goodwin Granger Premier 9043 02
Goodwin Granger Premier 9043 07
Goodwin Granger Premier 9043 03
Goodwin Granger Premier 9043 11
Goodwin Granger Premier 9043 12
Goodwin Granger Premier 9043 06
Goodwin Granger Premier 9043 13
Goodwin Granger Premier 9043 05
Goodwin Granger Premier 9043 10
Goodwin Granger Premier 9043 04Goodwin Granger Premier 9043 08Goodwin Granger Premier 9043 01Goodwin Granger Premier 9043 09Goodwin Granger Premier 9043 02Goodwin Granger Premier 9043 07Goodwin Granger Premier 9043 03Goodwin Granger Premier 9043 11Goodwin Granger Premier 9043 12Goodwin Granger Premier 9043 06Goodwin Granger Premier 9043 13Goodwin Granger Premier 9043 05Goodwin Granger Premier 9043 10

Goodwin Granger Premier – GP9043

Grade: Premier
Model: GP9043
Length: 9
Weight: 4.75oz (4.5oz Actual)
Sections: 3/2
Ferrule Size: 18/12
Grip: Coke Bottle
Reel Seat: Sliding Band
Tube: Original Aluminum Tube with 99% Label
Bag: Original Green Bag
Condition: Excellent+ Restored
Location: Madras, OR
Status: Private Collection, Not For Sale

SKU: GP9043-1 Categories: , , Tag:

Description

This is a beautifully restored 4th Era Goodwin Granger Premier in the very rare 9043 configuration. Restored with original Rice’s No.104 Gold silk. Medium dark ammoniated nearly flawless bamboo from the same culm with the typical 3 x 3 node arrangement with matched tips. Sliding band nickel silver reel seat states: “GRANGER PREMIER” roll stamped between two incised lines at the top and “Made By / Goodwin Granger Company / Denver”. Chromium plated Perfection tip tops and stripper guide. Chromed line guides. Original Coke bottle grip. Hard-drawn nickel silver ferrules at 18/64, and 12/64 diameter w/witness marks. Original green bag and aluminum tube with 99% original label.

The 4th era 1931 Catalog (pictured below) shows the Goodwin Granger Premier 9043 as one of nine models offered that year.  Also available were the 7630, 8040, 8642, 9050, 9652, 9653, 9660, and 1062.

1931 Goodwin Granger Catalog p2

ABOUT THE GRANGER PREMIER

The Granger Premier grade was first introduced in the 1st Era along with the DeLuxe and the Special. The first recorded mention of the Premier appears in Granger’s 1922 advertisements. Premier rods from the 1st Era have varying signature wrap patterns and guides are wound in black & white jasper tipped in gold plus 3 additional gold bands (like the later DeLuxe rods.)

The Premier grade name disappeared in the 2nd and 3rd Eras, but was revived in 1930 as the highest grade available. The 1931 Catalog describes the Premier this way:

“The Granger Premier is the finest rod we build. Its perfect balance, quick action, and maximum power per ounce or weight, satisfy the most exacting fisherman. the colorful beauty of its golden-brown finish, and the obvious quality of workmanship and materials win your instant admiration.”

Goodwin Granger Premier rods of the 4th Era were available in 7 1/2′ to 10′ lengths (3 oz. to 6.5oz.) and priced at $50. Tournament models were available in 9′ and 9.5′ lengths. Each was outfitted with a sliding band reel seat with “GRANGER PREMIER” inscribed between two knurled bands. Grips were Coke Bottle shaped. Windings were simple—single gold wraps with no trim.

Changes to the Premier rods in the 5th Era included the new uplocking reel seat and a Western (Reverse Half-wells) style grip.

The Premier remained the top grade in the Granger lineup until the introduction of the Registered in the 1939 Catalog. Production of the Goodwin Granger Premier grade lasted until the company closed its doors during WWII in 1941.

Wright & McGill Rod Co. purchased Granger Rods in 1946 and resumed production of the Premier grade beginning with the 1947 Catalog. It was offered in 7.5′ to 9.5′ lengths (3.75 oz. to 6.0oz.) and priced at $75. Interestingly, the 1947 W&M Catalog also shows two 9′ Tournament models offered in the Premier grade. The Premier made its final appearance in the 1952 W&M Catalog.

GOODWIN GRANGER ADVERTISING IN THE 4TH ERA (1930 – 1933)

Goodwin Granger advertisements of the 4th Era reflect a change in style and format. The earliest ads from 1930—and supported by the 1931 Goodwin Granger Catalog—introduce radical changes to the names of the Granger grades. The Denver Special and Colorado Special were replaced with simply a “Special”, The Goodwin Rod was renamed the “Favorite”, The Granger Rod was renamed the “DeLuxe”, and the former Tournament Grade became known as the “Premier”.

Ads from 1931 introduced a new writing style that describes how “YOU”—the buyer—will get the most out of “YOUR” Granger Rod. Prices range from $10 to $55 for a Premier Tournament Rod.

Ads from 1932 are the first of the smaller size—likely to save on cost. These ads also reflect a change in design style from previous ads. As far as we can tell, these are the firsts ad that use illustrations of people that a viewer may identify with.

To date, we have found no ads from 1933. The reason for this remains unclear.

All ads list “GOODWIN GRANGER COMPANY” as the business entity and the address is consistent at Grant St, Denver, Colo.

You might notice that a different street number was assigned to each publication on all Granger ads. This was done to accurately track the responses for the same ad across different publications.

All ads shown here were scanned directly from their original publications.
March 1930 Outdoor Life Ad
March 1930 Outdoor Life Ad
1930 Sporting Goods Journal Ad
1930 Sporting Goods Journal Ad
April 1930 Field & Stream Ad
April 1930 Field & Stream Ad
March 1931 Outdoor Life Ad
March 1931 Outdoor Life Ad
March 1931 Field & Stream Ad
March 1931 Field & Stream Ad
April 1931 Outdoor America Ad
April 1931 Outdoor America Ad
April 1932 Field & Stream Ad
April 1932 Field & Stream Ad
May 1932 Field & Stream Ad
May 1932 Field & Stream Ad