This 5th Era Goodwin Granger DeLuxe GD9652 was crafted between 1934 and 1937. This is a rather rare 9 1/2′, 5.5 oz rod that is a “very good wet or dry fly rod where medium power and softer action is desired.”
This Deluxe is in excellent, restored condition. Granger Deluxe stamp on rod shaft was lost during restoration. The wraps are black and white jasper tipped in gold. Patented uplocking reel seat. Perfection tip tops. Original bag and black crackle tube with 95% of original label.
The 1934 Catalog (pictured below) shows the Goodwin Granger DeLuxe 9652 as one of nine models offered that year. Also available were the 7633, 8040, 8642, 9043, 9050, 9653, 9660, and 1062.
ABOUT THE GRANGER DELUXE
The Granger DeLuxe grade was first introduced in the 1st Era along with the Premier and the Special. The first recorded mention of the DeLuxe appears in Granger’s 1922 advertisements. DeLuxe rods from the 1st Era have an ornate signature wrap pattern and full intermediate wraps.
The DeLuxe grade name was changed in the 2nd and 3rd Eras to “The Granger Rod“—which was the top of the product line during that time period.
In 1930, the DeLuxe name was revived and used to designate the 2nd highest grade in the lineup behind the Premier. The 1931 Catalog describes the DeLuxe this way:
“The Granger DeLuxe is a truly high grade rod, ranking with the most expensive rods made. The rod is made by our own exclusive process, and meets the exacting standard or perfection we maintain for our very finest rods. It never fails to win the sincere approval of an experienced fisherman.”
Goodwin Granger DeLuxe rods of the 4th Era were available in 7 1/2′ to 10′ lengths (3 oz. to 6.5oz.) and priced at $35. There were no Tournament models in the DeLuxe grade. Each was outfitted with a sliding band reel seat with “GRANGER DELUXE” inscribed between two knurled bands. Grips were Coke Bottle shaped. Windings consisted of black & white jasper tipped in gold with 3 additional gold trim wraps.
Changes to the DeLuxe rods in the 5th Era included the new uplocking reel seat and a Western (Reverse Half-wells) style grip. The 1939 Catalog also introduces a new 2-piece 7′ model available in the Registered, DeLuxe and Aristocrat grades only.
Production of the Goodwin Granger Deluxe grade lasted until the company closed its doors during WWII in 1941.
Wright & McGill Rod Co. purchased Granger Rods in 1946 and resumed production of the DeLuxe grade beginning with the 1947 Catalog. It was offered in 7′ to 9.5′ lengths (3 oz. to 6.0oz.) and priced at $60. The DeLuxe grade made its final appearance in the 1952 W&M Catalog.
GOODWIN GRANGER ADVERTISING IN THE 5TH ERA WITH PATENT PENDING REEL SEAT (1934 – 1937)
Goodwin Granger advertisements of the early 5th Era are all on the smaller side, produced in just one color (black), and have a similar layout. Most of the body copy describes the qualities of EVERY Granger Rod and the enjoyment one gets out of using such DEPENDABLE equipment.
The first ad in 1934 introduces the Granger Champion grade. The Champion grade is also featured in the 1934 Goodwin Granger Catalog.
The last ad in 1937 announces the production of the “NEW 1937 CATALOG“. This is the 1937 catalog with the GRANGER GREEN cover.
All ads list “GOODWIN GRANGER CO.” as the business entity and the address is consistent at Grant St, Denver, Colo.
You might notice that a different street number was assigned to each publication on all Granger ads. This was done to accurately track the responses for the same ad across different publications.