GOODWIN GRANGER ADVERTISING IN THE 5TH ERA WITH PATENT PENDING REEL SEAT (1934 – 1937)
Goodwin Granger advertisements of the early 5th Era are all on the smaller side, produced in just one color (black), and have a similar layout. Most of the body copy describes the qualities of EVERY Granger Rod and the enjoyment one gets out of using such DEPENDABLE equipment.
The first ad in 1934 introduces the Granger Champion grade. The Champion grade is also featured in the 1934 Goodwin Granger Catalog.
The last ad in 1937 announces the production of the “NEW 1937 CATALOG“. This is the 1937 catalog with the GRANGER GREEN cover.
All ads list “GOODWIN GRANGER CO.” as the business entity and the address is consistent at Grant St, Denver, Colo.
You might notice that a different street number was assigned to each publication on all Granger ads. This was done to accurately track the responses for the same ad across different publications.